Every retail business has the ultimate dream of improving their website conversion rate. As per professionals form marketing agency Virginia Beach, many websites of most e-commerce companies lack the apparent components that are essential to generate more traffic and conversion. But with these easy tricks, a brand can optimize its website and expose itself to more and more potential customers.
Eliminate Bad User Experience
The easiest way to improve a website’s conversion rate is to eliminate the bad user experience. Besides being useful, this step is very inexpensive. The one best way to find out if your website has terrible or low-quality user experience, make people surf your website and record their actions. Having a website that is hard to navigate and complex to understand can give your online business a big blow. There are several tools and software available in the market like UserTesting.com that provides instant feedback from real people. Various digital marketing agencies offer internet marketing solutions to improve a website’s UX.
Write Better Sales Copy
Websites do not just serve as a business card but also as a tool to sell a business’s products and services. No matter how visually appealing your sales copy is, people would ignore it if it is not structured thoughtfully. Most sales copies either lack clear or catchy headline, promote the features instead of the product benefits, or have no call to action.
Only Have One Clear CTA
Most websites screw up their chances of converting a potential consumer into a sale by ignoring the importance of Call to Action (CTA). Brands must ensure that they provide only one clear CTA per page to stimulate purchasing action in their website visitor. Having more than one CTA can confuse visitor or even stray him away from the website. Here, user testing and 5-second test can again help you pinpoint the flaws in your website and correct them to optimize it.
Have Lots of Trust Badges
What most online retail brands and e-commerce businesses fail to understand is that website visitors do not read the content on the website but rather scan it. These visitors register specific badges as trust symbols. A website can use these badges on their site to make it look more reliable and trustworthy.
Don’t Stop Testing & Tweaking
Website optimization never ends with an increased conversion rate. Instead, it is an ongoing process that can help brand churn various evolving online marketing tactics to continue generating more and more conversion. There are several ready to use tools and applications available in the market that provides brands the facility to run A/B split testing and conduct heat map tracking. By doing so, brands can keep on making improvements on the website. A/B testing has evolved as an effective and cost-efficient tool to test the usefulness of a website. Through A/B testing, a brand can create two different versions of the webpage and expose it to different groups of audiences. This helps brands analyze which version of the website is performing well.