How to improve a brand’s Website’s Conversions?

Every retail business has the ultimate dream of improving their website conversion rate. As per professionals form marketing agency Virginia Beach, many websites of most e-commerce companies lack the apparent components that are essential to generate more traffic and conversion. But with these easy tricks, a brand can optimize its website and expose itself to more and more potential customers.

Eliminate Bad User Experience
The easiest way to improve a website’s conversion rate is to eliminate the bad user experience. Besides being useful, this step is very inexpensive. The one best way to find out if your website has terrible or low-quality user experience, make people surf your website and record their actions. Having a website that is hard to navigate and complex to understand can give your online business a big blow. There are several tools and software available in the market like UserTesting.com that provides instant feedback from real people. Various digital marketing agencies offer internet marketing solutions to improve a website’s UX.

Write Better Sales Copy
Websites do not just serve as a business card but also as a tool to sell a business’s products and services. No matter how visually appealing your sales copy is, people would ignore it if it is not structured thoughtfully. Most sales copies either lack clear or catchy headline, promote the features instead of the product benefits, or have no call to action.

Only Have One Clear CTA
Most websites screw up their chances of converting a potential consumer into a sale by ignoring the importance of Call to Action (CTA). Brands must ensure that they provide only one clear CTA per page to stimulate purchasing action in their website visitor. Having more than one CTA can confuse visitor or even stray him away from the website. Here, user testing and 5-second test can again help you pinpoint the flaws in your website and correct them to optimize it.

Have Lots of Trust Badges
What most online retail brands and e-commerce businesses fail to understand is that website visitors do not read the content on the website but rather scan it. These visitors register specific badges as trust symbols. A website can use these badges on their site to make it look more reliable and trustworthy.

Don’t Stop Testing & Tweaking
Website optimization never ends with an increased conversion rate. Instead, it is an ongoing process that can help brand churn various evolving online marketing tactics to continue generating more and more conversion. There are several ready to use tools and applications available in the market that provides brands the facility to run A/B split testing and conduct heat map tracking. By doing so, brands can keep on making improvements on the website. A/B testing has evolved as an effective and cost-efficient tool to test the usefulness of a website. Through A/B testing, a brand can create two different versions of the webpage and expose it to different groups of audiences. This helps brands analyze which version of the website is performing well.…

Why is Machine Learning the Future of Marketing?

Machine learning is not a futuristic solution but an application of Artificial Intelligence (AI) that if taken into use in marketing it could reap astonishing results. Machine learning facilitates systems to learn and improve its processing automatically. It mostly focuses on developing computer programs that can access data, analyze it and learn from it.

With products like Siri, Amazon Echo, and Alexa, big corporates are using these technologies for IT support services. But its use and accessibility are not just limited to big companies who typically have a large R&D budget; instead it is also helping small business to develop new and useful marketing pitches.

Here are a few reasons why you should be the next to use Machine Learning and AI in your marketing.

It brings real time to life:
Though the phrase “real time” has been around for long, no system could ever get closer to the point of responsiveness provided by machine learning. Customers can now see offers changing as they happen. Facebook through retargeting ads takes in use this very trait of machine learning into play. It would be correct to say that cutting-edge technologies like machine learning and AI is opening new opportunities for marketers to invest their budgets more smartly. Many IT consulting firms in Virginia are continually working to provide businesses these machine learning solutions.

It eliminates business marketing’s greatest enemy:
Effective business marketing is the one that reaches its audience and turns into conversions.

Here, to achieve this, businesses often have to go through the problem of marketing waste. In the quest for a better and effective marketing strategy, marketers use the approach of trial-and-error. Through AI technology and Machine Learning solutions, marketers can do away with going over a strategy with different methods that ultimately lead to increased marketing cost and no significant result.

By means of behavioral data, business marketers can aim their campaign to their targeted audiences in a way that significantly increases the likelihood of them converting into customers.

It opens the door to marketing prophecy:
Marketing professionals hugely rely on marketing prophecy and demand forecast. By adopting AI and Machine learning in marketing, they can have more concrete information and data to base their marketing efforts.

 It helps structure marketing content:
Content and copywriters use the insights available to their clients or company to craft advertisement campaigns. Their focus is on creating content that connects well with their customers and drives purchasing action in them.

With machine learning, marketers can get actual means of sentiment analysis. They can know what triggers specific action in customers and how can it be played within their ads.

It reduces costs:
With everything getting online and digital, machine learning can be adapted to handle even the most robust marketing challenge. For any business, making more profit while cutting on as much operational cost as possible is a challenge. Machine learning effectively reduces marketing expenditure as it requires only a few professionals. Besides this, it drastically cuts price on communication as consumers can be informed about the latest offers or sale through personalized emails, messages, scheduled social media posts and ads. Moreover, machine learning keeps track of offline resources, making it easier for the marketers to manage it without expending much on overproduction.…

Companies providing IT Support, Solutions & Services in Virginia

Virginia is the hub of international commerce and trade as well as one of the most preferred center for technical advancements. For getting IT Support Virginia can be explored at the drop of a hat as many
IT solutions and services companies are working there, toiling hard for providing world class services to their clients. However, the most crucial part here is to decide what type of facilities and support of what nature is sought. The services include a wide choice from installation to management of network, from storage to safety of data and from maintenance to life time services of hardware and so on.

Most of the companies collectively work on the common frame work i.e. rendering services of all kinds, they work to customize and tailor the support as per the requirement of the individual clients yet each has its own specialization area also.Hence, to choose the best amongst all is the biggest challenge for a business owner. Although this problem can be resolved to a certain extent if one is clear about the specific requirements of his own business. So proper scrutiny and self-analyzation is always suggested before taking a plunge into the deep ocean of Information Technology.

Depending on the size of business, one can decide whether an expert should be hired or outsourced. If the business is growing and expanding than Managed IT Support Virginia can be better. In the same way if the past data needs to be diligently stored than Cloud technology is a better option as compared to Managed services. Than a company providing best cloud based services should be sought. Moreover if most of the correspondence of the business is done through Email than its storage and security again is a matter of concern. This issue can be resolved by looking for the service provider which can support by providing total security.

Another major threat which is of recurring nature is the maintenance of server, patch repairing, network health, warranty and servicing of the systems. Again depending on the size of business these services can be outsourced although outsourcing will be a costly option if the system network is vast as their charges are applicable on hourly basis, in that situation managed IT services is a better decision. Even if you plan to transform the business onto the digital platform, a wide range of companies are available which can design personalized application software for your company. It can help in tracking real time data where the employees mostly work in fields, through this all of them can work on the same data and guideline to meet up a common business objective.

Hence, making a right choice is the only thing that matters. There are many Companies in Virginia that are providing world class solutions and services to its clients. You can reach up to them with your specific design and you will get a sure shot solution.…

X-Ray vision: Is the technology is now available?

Wearable X-ray technology has been the stuff of legends and even the stuff of dreams for many who wish to harness this as an applied technology. And there are in reality, a lot of advantages that it can provide from an IT  managed service provider VA that can use it to enhance system diagnostics to the military applications for use as advanced surveillance or defense innovations.

It has been around for more than a century after it was developed by German physicist Wilhelm Rontgen in 1895. It found many uses back then and later became one of the greatest inventions in the field of science and medicine.

While there have been significant breakthroughs for x-rays, little has changed since it was first developed as x-ray machines are still encased within large and bulky contraptions due to the amount of radiation that it produces.

Seeing through walls with radio waves
Researchers at the MIT Computer Science and Artificial Intelligence Laboratory are developing some type of technology that is not the same but can be similar to x-rays in seeing through walls- by using radio waves. Using ultralow-power radio signals that are 1,000 times lower than standard Wi-Fi, it could detect humans behind a wall and track their movements in fine detail.

The system works similar to aircraft radar. But instead of bouncing off target objects and returning to the ground, the radio signal travels through the wall, bounces off a human and comes back through the wall and into a detector.

It may not be the same electromagnetic process of X-rays, but it does hold a potential for integrating the concept into X-ray technology to make it more scalable and portable.

Colored X-rays
A father and son team- both doctors- from New Zealand have developed an X-ray camera that could render radiological images in full color.

Although the image results are not naturally-colored, it is represented through the spectrum of X-ray passage through a structure of interest where colors can be assigned and pre-programmed into the device.

Although the device is still in the pre-clinical stage, it may soon find the technology applicable for detecting pathological anomalies or other medical and diagnostic uses.

It may still be a long way to go with how the technology is moving for a wearable version, but who knows, it could soon find more useful applications in IT solutions for IT consulting companies as system diagnostic tools, among others.…